Like most things, it was slow and steady
The topic of VTubers is somewhat old hat as of writing this so nothing I write will be new, but my posts since the beginning have mostly always been like that so structurally, nothing’s changing. As for the topic itself, others have mentioned VTubers in the past before and more succinctly so I won’t go into the history as much here. But in case you’re curious on what VTubers are, Gigguk is down below to catch you up to speed. Granted, the video is from October 2020, but all things considered the landscape hasn’t changed all that much.
All in all, there’s some debate over the beginning of VTubing, but it’s widely accepted that the VTuber Kizuna Ai is the one to spread the idea and popularize it worldwide. Kizuna Ai debuted in November 2016, and many more have followed, mostly of Japanese origin though several from outside Japan, notably the U.S. and U.K. have had their own similar debuts. It wasn’t until 2020, that I was exposed to many of the VTubers mentioned in the video above and the talent agencies (known as tarentos in Japan) that host them and these days many of the notable and newer ones have in some manner populated my feed.
Call me paranoid and nonsensical, but I’d never had that much trust in a machine or any such program. The irony to this was that when I was in Army boot camp initially, I was set for a military occupational specialty (MOS) that would’ve had me working with telecoms networking at the time and here I am with a man vs. technology complex. It’s not all that special, humans have always looked at the strange and foreign with suspicion, but for me it’s just irrational. When I was 16, I binged all the Terminator movies in the lead up to the great disappointment known as Terminator: Genisys and I’ve always chalked that up to the reason I look at new tech with the stink eye.
Nowadays, I don’t really mind the direction AI tech is going since most of the time we’re merely putting in silly prompts and in my case, general history questions. Could we one day mess around and find out Skynet style? Who knows? We’ve got to wait and see. For my exposure to VTubers, it wasn’t around 2019 going into ’20 that I’d gotten more exposure, mostly by proxy through the Trash Taste Podcast when the boys invited VTuber Mori Calliope to the show.
And it wouldn’t be the only time a VTuber appeared on the podcast or even individually with the boys on their own channels. Speaking of Kizuna Ai, Joey had her on his channel a few years ago. Gigguk did a few rare collabs with the likes of Hime Hajime, and followers of CDawgVA, the thickest Welsh boy, are very familiar with his dear friend Ironmouse and the pathetic VTuber Rainhoe. These are all jokes, of course. Check them all out when you have the time.
I’d say that VTubers like these helped introduce me to others in my feed as well as the talent agencies that host them. As explained by Gigguk in the first video here, some of the appeal of VTubers comes from the personality themselves and/or the associated lore, other times there’s something unique that comes with VTubers especially in the realm of video gaming where you’ll find a lot of them, and the rest of the time they’re recounting humorous or embarrassing stories or otherwise screwing around. No matter how many clips I find in my feed, this one of VTuber Amano Pikamee making a JoJo reference is always a personal favorite of mine.
But even outside the realm of traditional entertainment, sometimes YouTubers outside Japan have jumped aboard the trend themselves for a variety of reasons and purposes. Back in April, I recommended the YouTube channel Rev Says Desu for his commentary on controversies in and around the anime community, notably in online forums like Twitter. Rev himself uses a VTuber model in his videos and often due to the nature of the content within his videos, he’s normally subject to demonetization at the least and harassment at the most, largely because many of the people he puts on blast from Twitter are a minority of firebrands. Most of Twitter isn’t like that I’m aware, but this is more of a problem of popular and social media giving a lot of power to people who demonstrate that they shouldn’t have it. An age-old bugbear that should’ve been exterminated years ago.
On a more lighthearted note, the messing around, joke around, fun type of VTuber is the kind that has its appeal the world over and has inspired individuals outside Japan as well as English language options being made available for Japan-based VTubers, including but not limited to those associated with the Nijisanji and/or Hololive agencies, sometimes spawning collabs and memes especially in forums like r/Animemes or its sister forum r/goodanimemes. For a while, Gawr Gura and Watson Amelia were featured quite a bit in these subs as one example.

Creator: phdpigeon
And there’s lots more fanart and such to go around.
For my mileage, I’ve come to accept that VTubers are another arm of Japanese pop culture jumping ship and spreading to the rest of the world and rapidly. As Gigguk had mentioned in the above video, some would argue that it’s a fad, a passing fancy, but 2024 is down the street and we still have VTubers debuting these days long after Kizuna Ai helped break the mold, most likely with aid from pioneers from years before. Whatever comes after VTubers I think it’ll be a while before we see it.
This week’s recommendation is a channel known as The4thSnake.
https://www.youtube.com/@The4thSnake/about
I’ve mentioned this channel on other posts before. This channel is dedicated mainly to fighting games, their lore, and individual plot points, but takes it a step further by mentioning the plots of specific characters over the course of a series’ timeline, clarifying messy plot points, among other stuff. The4thSnake specializes in Mortal Kombat lore and collabs loads of times with another channel I’ve mentioned before: TrueUnderDawgGaming. And since Mortal Kombat 1 has been out for about a month at this point, both of them are set to capitalize on the new lore brought about by this latest installment of Mortal Kombat.
[…] Two years ago, I dedicated a post to what was then a more recent upswing in Japanese pop culture spreading far and wide: the virtual youtuber, VTuber for short. Sometime later, about a month, around the same time as the release of Call of Duty: Modern Warfare III 2023 and how loved and adored that game’s campaign was, I watched two videos about the game. The first one was by The Act Man, chastising the game for such a sorry excuse of a presentation and structure. The second was a Vtuber reacting to that Act Man video. This one, specifically: […]
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