It really hurts to see.
I close off this weekend threefold dive on a depressing note about a company that I have an interesting relationship with. Not interesting in a negative way, more like in the sense that I found out about the company by proxy, but didn’t dedicate myself to watching it regularly until I discovered a series that really grabbed me. Notably, this one:
To elaborate further, I recall in early 2013 hearing about Dead Space 3 and at the time, I used to binge watch the YouTube channel TheRadBrad as my one and only source of gameplay on that specific game. Later in the year, I came back to play catch-ups on my way into the 10th grade and at the time, ads on YouTube weren’t as problematic as they are today. One of those ads was about a bunch of geeks from a channel called Achievement Hunter dressing one of their kids up in a suit full of screens and monitors to mimic the Internet.
This ad ran for quite some time, but I remember furiously mashing the mouse on the Skip Ad button because I needed, needed to watch more footage of this Dead Space 3 gameplay. I hadn’t thought about that ad ever since and I think when I tried looking for it on the Rooster Teeth website, I couldn’t find anything on it, but over the years, I’d be further exposed to Rooster Teeth by proxy, from old Achievement Hunter guides and references to what was then the game with the Guinness World Record for Most F-bombs Dropped.
It lost this record to Grand Theft Auto V by a mountainous margin, by the way. By 2018, I was in community college and a subscriber of WatchMojo.com, one of their videos being published during the New Year being that of a video about online animated shows that were worth a watch, the runner-up as I recall being the anime-style series RWBY spearheaded by the late Monty Oum.
In my research years ago, I’d learned that the martial artist and cinematographer had credits in machinima (not that one) after choreographing a video known as Haloid, a blend of elements from Halo and elements from Metroid including their star characters, Master Chief and Samus respectively.
He sneak-peeked the last series he would ever work on on Rooster Teeth’s main channel in November 2012, debuted its first episode in Fall of 2013 and continued to work on the series until sadly losing his life due to an allergic reaction during a standard medical procedure in February 2015, after which RT vowed to pick up the slack and keep the show going. In the beginning, the CGI used to make the show was imperfect but the fighting choreography was stellar and spectacular. I remember hearing from a different WatchMojo.com video that when Bruce Lee was on camera, the studios had to slow it down to capture his moves, and I remember rewatching scenes like that whenever I came across Monty Oum’s work on either RWBY or Rooster Teeth’s other flagship series, Red vs Blue.
Following Oum’s death, RWBY’s animation started to look crisper, but at the cost of the plot. When I tried looking for evidence of trouble under the hood for RWBY, I couldn’t find a lot of information that was still available after all this time. The controversies around just RWBY are enough for their own blog post that I may make in the future, but from what I remember and have read in forums, creatives at RWBY or just in Rooster Teeth would pitch ideas only for others to steal and discredit them later on. The accusations are serious and outside of Twitlongers and written descriptions of the associated actions, there’s not a lot of physical evidence that is guaranteed to stay up with a history of slamming legitimate critics and trolls indiscriminately, but that’s getting ahead of the game. Still, it sets the tone for what’s going to be covered in this post. I’ve covered how I discovered and eventually subscribed to Rooster Teeth; here comes the part where I unearth the parts that drove me away from them, and for many watching, the story may sound somewhat familiar.
Long time fans of RT may recall when Levar Burton’s daughter Mica Burton joined the Achievement Hunter boys for a short time and appeared so far in about two episodes, a Minecraft Let’s Play and an Off Topic Podcast episode.
During the podcast appearance, I believe she brought forth a criticism leveraged against her, but in a display of the Streisand effect, further criticism and harassment followed. In April 2018, she moved back to LA to continue a career in acting, for a long time, it was speculated that fan backlash caused her to leave, but both Mica and her father pointed the finger at RT for failing to defend her during this time.
Sometime later in December 2018, Machinima’s (yes, that one) old assets and Rooster Teeth merged into Otter Media which was then bought out by Warner Bros. When companies merge, often that means that multiple people in similar roles at different companies are now in those same roles at one company and so the summer of 2019 brought layoffs to Rooster Teeth Productions with some of the Achievement Hunter crew on the chopping block as well. About 50 people were axed by September of that year and the following month, after riding the waves of success with Rooster Teeth original shorts and skits earlier that year, the company came down and hard.
One of the original founders, Burnie Burns, announced that he and his then-fiancé, Ashley, were off to start anew in Australia, technically making him the second figure to be absent from RT content except for RVB, the other being a man I always referred to as the Ghost of RT with how little he showed up, Jason Saldaña.
Then again, r/roosterteeth explained that Jason’s not the kind of guy to get in front of the camera like that, being present in only two skits to date, while the rest of his work is either voiced or far away from RT. And fair enough, founding a company doesn’t mean being its face, and I think Jason is one of the only few free of any RT-related controversies, unless this is his testimony:
The controversies, however, would further mount. I said yesterday that 2020 would be forgotten due to all that went wrong that year though that was in the context of a manga that debuted that year. In this context, a lot went wrong for Rooster Teeth and then some. During the summer BLM protests, the company and much of the entertainment industry as a whole in the West vowed to make changes and have conversations about racism after witnessing then-Minneapolis cop Derek Chauvin kneel on George Floyd’s neck after nearly nine minutes, Rooster Teeth being one of them.
After this, the company seemed to be on a right track, quickly amending this injustice after heeding comments made by the Burtons before and former member Fiona Nova at the time, but trouble was still brewing behind the scenes. Rooster Teeth hasn’t had the best approach to handling criticism before or since. During one Off Topic Podcast episode in June 2020, they used to go by the internet-wide mantra of “don’t feed the trolls,” only to go back on this and fight them hard which some believe led to the adverse effect of two of their members being exposed for unsavory behavior, Ryan Haywood of Achievement Hunter and Adam Kovic of Funhaus, another RT production.
This was exposed in October 2020 when Kovic was fired for what I think was trespassing, though his transgressions were lumped in with Ryan Haywood’s behavior which was even worse. Over the years, it had been found out through doxing on 4chan that he was grooming several AH fans, some of whom were under the age of consent. Many of them came out and recounted being threatened into silence and in late October 2020, AH’s Jack Pattillo and Michael Jones issued a statement that Ryan was gone from the company for good. Any and all instances of his history at the company were scrubbed, save for archives from the last decade, his Twitch channel was axed in January of 2021 and that was seemingly the end of that save for a brief return to the Internet the first week of January.
That being said, scrubbing the company of unscrupulous personalities while keeping good people in seemed to be especially hard in the years since. Not exactly limited to RT as a whole (as attested by r/Army among others), but of all the places to have nepotism and favoritism, a production company with as of yet incomplete series is one of the worst places to have it. Away from the behind the scenes controversies that are causing people to leave, some shows are tanking or were ruined by executive meddling. Their show, gen:LOCK hit the ground running in the first season, but the second season makes Seven Deadly Sins season 3 look like a Spielberg production.
And wouldn’t you know it, behind the scenes drama had an adverse effect on the production of this series while others either went on silent hiatus or were canned without our knowledge. RWBY still has no news behind, the series Recorded by Arizal has been silent since January 2021 (which was one series I was really looking forward to), and Nomad of Nowhere from a few years before that only has one season, but was set up for a few more to follow.
Now, most studios behind a lot of our favorite series and movies have had behind the scenes setbacks before, and only a few of the productions have been muddled or ruined by bad decisions from on high. But RT’s acquisition and shifting of hands and responsibilities seems to be a case of ruinous overstretching, and axing many decent series only to see a good series start strong and end badly.
So the problems that have kept me from any such RT-related content comes from:
- the failure of the staff to take care of their members
- behind the scenes controversies
- firing or letting the wrong people go (see: Vic Mignogna)
- putting the wrong people in positions of power; and
- letting the wrong people head delicate projects (see: Gray Haddock)
They did get a success boost during the pandemic focusing on their several podcasts, some of which I listened to at the time, but it seems that those may be the last few reliable sources of income with recent videos failing to garner the same views as they had in the early-to-mid 2010s while the ones that do are trounced with an abysmal like-to-dislike ratio visible only to those who use the addons.
Several YouTubers have made videos on RT’s decline and possible downfall which seems more and more likely now that they’ve been moving their popular series onto their website, citing ad revenue issues. I read one comment under a Clownfish TV video that claimed that much of what’s been going on with Rooster Teeth has also happened to Machinima about a decade ago.
If that is the case, then it serves as a lesson for what the people can do to avoid this next time if RT goes under. It just crossed the 20-year mark since its founding and while I was there mainly for RWBY and Achievement Hunter, I wouldn’t have minded the changes made if they were consistent and kept up with the tempo of the company based on what I’d seen since. New personalities with their own comedic takes and such can keep things new and fresh and even produce their own talents within or without the talent, as seen with the Red Web podcast or the game show Chump. So it’s not like RT can’t attract talent; rather the people they have to answer to above them appear to be chasing short-term trends hoping for long-term benefits and it’s anyone’s guess really as to whether that means good or bad things for a project.
As for the future of RT, that’s up in the air. The personalities that left in the years prior have found their success in other ventures, and I believe the ones still there will be able to stay afloat wherever they end up. They’ve got repertoires of content that would make for a better revival of G4TV for example instead of what we got last year, but it’ll be a hard day for much of the long-time personalities and the diehard fans and the shows they love. It’ll take a hell of a miracle to bring them back up to speed if it still can. If you want a channel that covers Rooster Teeth more concisely, I personally recommend this channel: TheSneezingMonkey for more details.
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