70% of it Was Porn

Of all the media I’ve covered since this blog’s creation, animanga takes center stage followed by video games, TV, and to a lesser extent, music. And with all that content there’s still a blind spot that not only affects my coverage but also coverage of several other creators. Name any anituber and they’ve covered some of the most popular animanga series to debut in recent or even living memory. Bonus points if they’ve also promoted series that few people ever paid attention to.

I was recommended this on Reddit once when I put the manga Rokudenashi Blues in a 3×3 post. Here’s a video review of it.

Obviously, Japanese manga solos the graphic novel charts overtaking western comics roughly 95% of the time, but Japan’s not the only country producing graphic novels of its own. China has manhua and Korea has manhwa; same concept, different spelling when Romanized. There was a point in my life during the second half of community college that I took in an extensive amount of manhwa along with my manga intake. I remember browsing a porn site late into the night and next to the generic “Hot MILFs in Your Area” pop up ads, there was one that stood out. An ad (or in this case: promotion) of a manhwa hosting site called Toomics.com

I joined it back in 2018, before it put up some fancy new paywalls. Not working at the time, my best way around it for the series I was reading was the age-old “find a manhwa pirate site and hope it isn’t hiding malware in its ads.” On mobile, at least. I was careful not to try anything with my laptop because my mom would occasionally borrow it to complete important work. She did respect my privacy but you can never be too careful.

Toomics was what I’d call a gateway site as far as manhwa. The ad in question was for a manhwa called My Stepmom, interestingly enough. If it wasn’t obvious yet, it was one of the several manhwa series that was porn. I did see it on a porn site, after all. With that came several more manhwa, adult content notwithstanding, and speaking of adult content, a feature of the website is the NSFW filter, so you don’t have to worry about being the subject of a popular copypasta.

I wasn’t joking when I said a majority of my readership was pornographic. For the 30% wholesome, safe for work series, they bounced around between action and dramady, but for some of these, while not explicitly pornographic in nature, they were still intended for mature audiences by covering complicated topics from war to illegal trades to gambling to alcoholism and drug abuse among numerous others.

Then there’s the purely wholesome romcom manhwa where “are they dating? worse they’re stupid” has a full dormitory. Pick your favorites: mine has to be one called Annoying Alice; about office workers starting off with playful teasing only to come together towards the end. Hopefully, that was vague enough to not warrant a spoiler alert. I briefly took a pause from manhwa around the same time as my first go at the Army in 2021. But like with manga, I did come back though I don’t read as much manhwa as I would like.

All that aside, a question I have regarding manhwa is about why I don’t hear more about it. The genre has a dedicated subreddit some 1.1 million members strong, there are numerous legitimate and underground websites hosting the chapters with an untold number of teams hard at work localizing them for the broke and hungry populace, as well as those bringing us the raw scans for those who want a better grasp of Hangul.

Further, this is an argument in favor of Korean culture’s spread throughout the world. Next to K-Pop and K-drama, I believe manhwa is another instance of the Korean Wave or Hallyu spreading, but it gets less attention than the aforementioned, and circling back to Chinese culture spreading–without demeaning or scolding–can you, the reader name at least one C-drama or Chinese manhua? It’s okay if you can’t because neither can I.

This was an interesting find during the 2020 election season.

I only have hypotheses for why manhwa seems so unsung and underground compared to its Japanese counterpart. One hypothesis I have is in some manner connected to how some people find it, or how it finds audiences. I can’t speak for everyone, but with the adage of “sex sells,” a bold (or desperate depending on how you see it) move is to advertise the site and/or a series on a porn site in between the rest of the dreck on the sidebar getting in the way of some scripted T ‘n A. Another I have may be due to the proliferation of manga compared to manhwa/hua, and the history behind adaptations of famous manga. Even since before the Tezuka and Ishinomori days, manga has been a thing and so has anime; and it’s become expected of manga to eventually become anime. Sometimes there’s even a pipeline of light novel to manga to anime. Even movies.

Speaking of history, you’ll notice that Osamu Tezuka’s days were the mid-1940s up until his death in 1989, inspiring future mangaka in the years since. Araki, Toriyama, Kishimoto, Arakawa, Oda, and far too many to list.

The tragedy of his magnum opus was that it took so long to properly adapt it, leaving behind years of lost media in its trail.

Even if a manga is adapted after years in slumber, it’s still more likely to get a wide reach through a faster-paced medium like animation, but most Korean manhwa aren’t as lucky, from what I’ve seen. There’s a few coming out in recent memory like Solo Leveling, Tower of God, and God of Highschool in the last few years, but manhwa is far older than that. I think it may have something to do with the history of Korean politics and its government. Post-war Japan is extremely sedated, and the dismantling of the Japanese Empire meant the ad hoc independence of its former territories, repatriation of its non-Japanese subject, and/or the transfer of its territories to the Allies, the most famous of the lot being Korea split in twain by the Soviets and Americans.

Both were led by unassuming statesmen who had notorious reputations for being ruthless dictators. The South had long been an anticommunist state to the point of carrying a dictatorial slant until true democratization in the late 1980s. I’m prepared to be corrected for this, but I’ve got a sneaking suspicion that this roughly 40-year post-independence timeline of strongmen had an influence on a lot of Korean culture and popular media. There’s a Last Week Tonight segment on Taiwan and in the latter half of the segment, the dictatorship on the island stamped hard on anything that even slightly criticized or satirized the government. I think Korea had the same issue at the time, overzealously stating its independence and opposition to communism in the face of its neighbors, but at the cost of its inhabitants. In a dictatorship, the freedom to read, write, and speak freely is severely under threat. With that knowledge, aspiring comic artists would’ve had three options: Comply with Seoul’s wishes; emigrate to a freer nation; or self-publish your works and await the consequences. South Korea and Taiwan don’t have flawless human rights records, but compared to Kim Il-Sung’s or Mao Zedong’s regimes, they were on the opposite ends of the spectrum.

Another hypothesis, one I’ve come across on r/manhwa posits that there’s a mix of western exoticism and self-loathing within the community due to an influx of manhwa set in medieval European-adjacent royalty, which speaks to a wider conception of the culture. It’s a stereotype that East Asia is unforgiving on its own people and if Japanese Isekai is any indicator, then the blend of escapism and exotic fantasy is more widespread than you might’ve previously believed. Don’t we all want to travel to an alien world and jive with the locals?

The premise of this series.

The last hypothesis would probably come with the reputation of some western manhwa publishers and localizers. If you follow Rev Says Desu and Hiro Hei, you may have been made aware of a select few English voice actors of anime shotgunning their kneecaps off on social media while their Japanese counterparts either keep quiet or promote what they like (see: Aoi Yuki for more details). In a similar vein, a subsect of activist-minded artists have discovered the publisher Webtoon and are said to have been aggressively pushing their works on the platform, negatively impacting the reputation of the site and driving more innocuous publishers away and onto sites with different criteria for vetting and publishing comics. I’ve heard these arguments as well as the purported reputation of another web-series and I can’t say for sure which is the true culprit, but there’s a lot of power behind a perception. I’m pretty sure Toomics and Lezhin comics don’t have that much dirt under their heals though…

Whatever the case, on a scale of All the Luck to There Ain’t S[burp]t to Gamble With, Korean manhwa is closer to the latter with even Chinese manhua getting adaptations from time to time, though not nearly as much as Japanese animanga. Normally, I champion underground series, but this is a rare moment where I’d rather see more variety in this hardly tapped market. Even if you’re not in the market for sexual content, there’s a handful of series I can recommend off the bat that hardly ever touch that or even encourage the reader for touching themselves.

My top 3 would be these:

1. Devilish Romance: a powerful demon is reincarnated as a Korean investigator and initially attempts to reclaim his honor as the most feared demon in the underworld, but is paired with a strict, if goofy prosecutor.
2. Annoying Alice: Office romance between a pair of pure coworkers who like to mess with each other which gradually evolves into tender, loving romance.
3. High School Devil: local delinquent is implored to change schools and start anew but his reputation as a brawler gets him into trouble not 5 minutes into admission to the school.

As a bonus, a dystopian manhwa by the name of Shaman centering on a special forces agent tasked with safeguarding a K-pop idol duo.

Also, circling back to the porn part of my manhwa arc, it was where I first discovered that the black bars were cast out in favor of the lightsaber in pornhwa and hentai. Whichever came first (no pun intended), I’d like to believe there’s an influence, if not a cross-cultural pollination.